This essay will probably go largely unnoticed, unread and
will ultimately be forgotten. It will fade into obscurity not because it is
poorly written, not because it is not relevant, and not because it is not
insightful; I’ve been doing this a long time, that combined with perhaps more
than my share of experience packed into my 56-plus years gives me the
confidence that this essay is all of those things. While there are a number of
reasons why good writing, relevant thoughts and insightful prose slip through
the cracks, one of the more prominent is dilution. The Internet has provided, but
it has provided way too much.
Through technology generally and the Internet specifically,
now all people can be all things. Photographers used to have to know a little
something about how exposure and shutter speed and many other factors including
how different film made different images – and that’s to say nothing of the
magic that happens in the darkroom. Filmmakers – same thing. And writers, too. All
of the arts have been enhanced by technology to the point that the artists need
not be talented. The means to produce it and consume it is, literally, at our fingertips.
Fifteen minutes of fame? Warhol had no idea… It used to require more than just “followers”
to get exposure, an artist had to have actual customers of some sort. And to
get there, it took a little luck, a lot of dedication and it took skill.
Kenneth Webber Jr. - 2012 |
This essay will appear on “The 25 Year Plan,” a blog I
created way back in late 2005. I don’t have many “subscribers” or regular readers.
I have never been “popular” in Internet terms. Even on Facebook, I only have
just north of 2,000 “friends.” I will also publish this on an online publication
called “The Medium.” I found it when Jeff Bezos published his confessional in
response to the attempted blackmailing by David Pecker and The National
Enquirer. As fascinating as all that story was (and, forgetting the infidelity
that got him into that pickle, can I just say how much I admire Bezos for
firing back as he did?), when I dug just a little deeper, I found gold. A lot
of it. Maybe too much.
To that, I am adding this. It will likely not receive even
the very modest attention I sometimes get for one reason: I will not link this
to Facebook. Facebook and I have been having issues for quite some time now. I
even canned it for a few weeks recently. I brought it back for reasons which I’ve
already hashed and rehashed, but the bottom line is that Facebook has made
itself necessary. It is not life-and-death necessary, but there are connections
that I value housed within the platform that are either impossible or not
easily replicated elsewhere. For the past few days, I have gone on a “post
strike.” It was not intentional at first, but it is now. This might be that happy
medium I was looking for.
Copyright:©tashatuvango - stock.adobe.com
|
Of course there is a downside. Since my Facebook profile has
more “followers” (euphemistically, “friends”) than I have anywhere else, I will
lose that exposure. Why not just post links to my writing and forget the rest? Because
it feels dirty. Not in a dishonest or cheating way, but in a “like” groveling
way. Self-promotion always runs the risk as coming across as pandering, and
often it is. I don’t want “clicks” just because a friend sees that I published
something and thinks, “That’s my friend, Mike. I’m going to click ‘like’ to
show my support.” Even if that friend actually reads it, I’m not doing it to collect
“likes.” Or am I? And maybe that’s where all this is going. Maybe the war I am
fighting is against an enemy as old as we are. That enemy is ego.
I write for a number of reasons, one of which is simple
enough – I am good at it. I, like anyone else who practices his or her craft,
get pleasure from the production of that craft. But I would be disingenuous if
I said I don’t care if anyone else finds it as compelling, as beautiful, as
thought-provoking, as interesting as I do. I do care. I want others to read
what I write and find something in it that is at least worth the time spent
engaging with it. Like any other artist does. But that isn’t the be-all, end-all.
It can’t be. If it was, I would have quit a long time ago. Something else calls
me to it and whether or not anyone else ever sees it, it is worth my time. My
ego tells me to promote the hell out of it, but something else is fighting
that.
Maybe it’s a sense of confidence. Maybe I have been around
long enough, been through enough shit, hit the restart button so many times
that I do not need or crave external validation. And I think “need” is the key
word here. I don’t need it, although it “feels good” when I get it. I do want
it, but I want it organically. I don’t like where the social media and virtual reality
is going. It’s a place where being famous is reason enough to be famous. I don’t
want fame, I want to understand and be understood. To that end, I write. Even
if no one ever reads anything ever again, I would continue to write. At the
very least, it interests me.