
With the exception of the occasional quip, “I thought you were
done,” no one really questioned my return. It was business as usual. Facebook,
at the time, was pretty similar to what it is now. A few features have been
added, but what makes it unique has been a key feature for a long time now.
What feature is that? It’s not exactly a discrete feature or application, but more
of a mosaic that is woven through Facebook as a whole. It is literally the binding
agent that holds Facebook together and those tentacles have spread far beyond
just Facebook and its holdings (Instagram, WhatsApp, etc.).
Most social media users recognize the hyper-connectivity of
it. It is, perhaps, one of the features that makes it so attractive. There are
any number of ways to interact on Facebook. For example, we can simply click “like”
or, now, select one of a few other “reactions.” We can comment on the main
thread or any of the comments, creating or adding to a sub-thread. We can tag
all kinds of shit – not just pictures; we can tag posts, we can tag comments,
we can tag videos, memes, ads, and so on and so on. Everything in our archives is
inextricably linked not to just a few others, but due to our connections with
friends, friends of friends and their friends and their friends of friends, we
are all just a few degrees of separation from everyone else. Yes, everyone.

Still nothing new? So what? Okay, consider this: When I, or
you deactivate or (gasp!) delete Facebook, it is not the same as a death or
disappearance in the physical world. When people leave this life or for some
other reason are physically absent for a long time, they still have a presence.
They held a place in our world, in our hearts and in our memories. Some African
tribal cultures believe that as long as the memory is alive, that ancestor is
not truly dead. In real reality, when
we leave or die, we have left a mark, a memory remains. Not so with Facebook.
While Facebook has not yet figured out to completely erase a
former member’s existence, they have done a good job getting there. When we
leave Facebook – whether it is permanently or temporarily – we lose all trace
of our existence. Facebook removes not only all of our own content – what we post
and allow on our own timelines – but also every comment, every like, every tag
and everyone of my pictures that shows up in your “photos of” tab because you
were tagged – they are all gone.
Facebook not only takes us out, it extinguishes almost all of our history, and
that history is very closely linked with those of many others.
Therefore, once established in the Facebook Universe, once
we acquiesce to all that is Facebook, the platform is in control of every
aspect of our virtual lives. On it, we have no right to free speech, we have no
rights whatsoever. It is not our world, it is theirs. But if you do try to leave,
everything goes, including all communal references to you. Yes, the pictures
your friends posted and tagged you in are still there, but your tag, your name is gone.

At this point I feel as though I am thinking in terms of a “final”
decision. Go along now, build upon my virtual presence, keep all that in the
care of an algorithm or go rogue, get off the virtual grid, be forgotten. I am on the fence, honestly. Furthermore,
there are those in my life for whom this sort of communion is real enough, is
beneficial, it might even be necessary not in terms of life and death, but
necessary in terms of a means of communicating where little or none existed
before. Or… it’s just better and more convenient. Is that so bad? Stayed tuned, I guess, the wheels are turning…
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